Emergence Lab coming back to Banff #labemergence [fr]

Emergence Lab – the first Franco-Canadian Interactive Storytelling Laboratory is coming back to Banff – June 1–5, 2015

In order to keep up the pace of a market and a sector in constant movement, namely the audiovisual field in the digital era, the Embassy of France in Canada has worked in partnership with Institut Français, the Banff Centre, with the support of the Canada Media Fund, and On Screen Manitoba to develop and launch the first Franco-Canadian laboratory dedicated to innovative and emerging forms of storytelling for new platforms which took place last year.

Its second edition will take place in Banff, in the Canadian Rockies, June 1st to 5th, 2015.

The residence program will include 2 participants with a project (Elisabeth Rull for France and Sean Michaels for Canada) as well as 6 participants with skills and will be carried out with the involvement of 5 mentors from both countries: Antonin Lhôte (France Télévisions), Sue Mackay (Corus Entertainment), Morgan Bouchet (Orange/ Transmedialab), David Dufresne (Author & interactive director) and Jérome Hellio (Consultant).

In a bilateral context with great promise and great demand, Emergence lab is an invaluably free space for industry professionals and talent to meet and learn to collaborate.

Objectives for 2015

  • Provide a creative space where experienced traditional authors (audiovisual, cinema, live performance, novels, journalism, music, design…) can combine their expertise with interactive storytelling and multiplatform content professionals (developers, interactive designers, directors, producers, web architects, social media experts, community managers…);
  • Explore new forms of storytelling;
  • Share expertise and promote the development of new types of collaboration;
  • Promote creativity and the emergence of new projects and talent;
  • Add real value-added to projects;
  • Combine French and Canadian expertise and influence for the development of future content.

This edition introduces 2 new feature :

-  A more thorough identification of the best projects thanks to an international call for participants launched this winter and a final selection made by a committee of 20 high-profile new-writings experts;
-  The participation to the final session of the Lab of the CNC (Centre national du cinéma et de l’image animée), the French audiovisual regulatory and funding agency. Their presence paves the way for the development of tighter international cooperation in the field of new media as it already successfully exists in the field of cinema and television.

This residence program is an element of the same highly-dynamic bilateral trade that it aims to develop. France and Canada are pioneers in the development and production of multiplatform content at both the creative level and the technological level. The cultural environments in Canada and France are similar and often complementary: very extensive public financing, high-quality training programs, and highly dynamic audiovisual, cinema, video game, new technology, special effects, and animation sectors.

- All the details about this event are available on our website

Media contact

Requests for interviews:
Julien Lamy: Audiovisual Attaché, Embassy of France in Canada. Tel: (613) 562-7403.

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Dernière modification : 12/06/2015

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